Marketing Projects

Brand Strategy & Consumer Research

Crestline Collective - Marketing Agency

Created a student-led marketing agency with three Samford marketing students to develop strategies that increased Battle Republic’s awareness and appeal among college students through research, social media analysis, and experiential marketing.

Logo with overlapping black and white letter C's and the text 'Crestline Collective' curved above.
A group of young people in a boxing gym with punching bags, with the woman in the center standing confidently among blurred individuals.
Survey results on battle republic, health motivations, fitness habits, and perception of the game, including bar charts and percentages.
Page from a document with the title 'SEO & AEO Recommendations' and bullet points discussing strategies for search engine optimization and answer engine optimization, including keywords like 'group fitness workout,' 'Near Samford University,' and suggestions for online mentions and reviews.
A survey results infographic about fitness club preferences and features, including statistics on pricing models, interest in tiered memberships, fitness priorities, hybrid model usage, boutique studio value, technology impact, preferred app features, and top fitness app options.
A page from a research report or presentation with the title 'Overview of Research'. It discusses college students' attitudes towards Battle Republic, mentioning that 81% are unaware of it, and explores implications for marketing. The page also covers college students' views on fitness, community, and social experiences related to Battle Republic, with some data points and qualitative insights.
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